Overcoming Change Fatigue by Running Change Like a Marketer

Marketing has unlocked the secret to making people crave the unknown. Now senior transformation leaders are applying those same principles to activate their workforce for change.

In this video, learn how to:

• Build anticipation and excitement like movie trailers

• Craft compelling narratives that drive action and buy-in

• Create personalized change journeys that resonate with different audiences

• Use KCIs and KPIs to refine their approach over time 

You don’t need late nights, production crews, or Hollywood budgets to scale segmentation and personalization—you just need Tigerhall. Book a demo now.

Associated resources:

• The Deck

• Building Blocks

• Vision Map

• Empathy Map

• Measurement System