Sep 10, 2026

The Communication Pillar: A Deep Dive into the Change Activation Maturity Model

by

Brittany Gunter

Head of Marketing and Community, Tigerhall

Somewhere in your organization, an all-staff email about the new system just got archived, unread. That's not an inbox problem. It's a Communication maturity problem.


This video is a deep dive into the Communication pillar of the Change Activation Maturity Model (CAMM) — the discipline that decides whether your message actually reaches the people who need to act on it.


You'll learn how to:

  • Shift from blast messaging to targeted, role-based communication your workforce will actually read

  • Deliver the right message to the right audience at the right point in the change journey

  • Refine your messaging in real time using engagement and adoption signals, not guesswork


Follow along with the deck here


This is the first in a five-part series on the CAMM pillars. Ready to activate change at scale? tigerhall.com/schedule-a-demo

Trusted by Fortune 500 Companies

One Platform for All Your Transformation Needs

For one or ten initiatives, stay ahead of market changes with a platform that cuts the time and resources needed to accelerate adoption.

One Platform for All Your Transformation Needs

Trusted by Fortune 500 Companies

One Platform for All Your Transformation Needs

For one or ten initiatives, stay ahead of market changes with a platform that cuts the time and resources needed to accelerate adoption.

tigerhall change activation platform

Trusted by Fortune 500 Companies

One Platform for All Your Transformation Needs

For one or ten initiatives, stay ahead of market changes with a platform that cuts the time and resources needed to accelerate adoption.

One Platform for All Your Transformation Needs