Sep 10, 2026
The Communication Pillar: A Deep Dive into the Change Activation Maturity Model
by
Brittany Gunter
Head of Marketing and Community, Tigerhall
Somewhere in your organization, an all-staff email about the new system just got archived, unread. That's not an inbox problem. It's a Communication maturity problem.
This video is a deep dive into the Communication pillar of the Change Activation Maturity Model (CAMM) — the discipline that decides whether your message actually reaches the people who need to act on it.
You'll learn how to:
Shift from blast messaging to targeted, role-based communication your workforce will actually read
Deliver the right message to the right audience at the right point in the change journey
Refine your messaging in real time using engagement and adoption signals, not guesswork
Follow along with the deck here
This is the first in a five-part series on the CAMM pillars. Ready to activate change at scale? tigerhall.com/schedule-a-demo

