Podcast
39
mins
Jul 16, 2024
Microsoft Major Transformation: From Physical Products to Digital Subscriptions
with
Gavriella Schuster, Corporate Vice President, former Microsoft
Recurring, digital subscription revenue is the golden standard for most technology companies today. Many are still working through their transformation to get there, but some have gotten there already over 20 years ago - Microsoft is one of those companies. In this inaugural episode of The Only Constant, I am joined by Gavriella Schuster - the leader who led this key commercial milestone for the world’s most valuable technology company.
Join the conversation to hear:
What led to Microsoft wanting to make this major change in the first place
How customers threw up allover this change and how Gavriella navigated customer sentiment, buying cycles and contract transitions
How Gavriella worked with the sellers throughout the transformation to ensure they were successful in the change, leveraging change champions and community influencers
Connect with:
Nellie Wartoft
CEO of Tigerhall, Chair of the Executive Council for Leading Change (ECLC)
nellie@tigerhall.com