How a Brand Person Would Do Change Management

with

Nicolas Becquet, Transformation Sr Director, Pernod Ricard

Traditional change frameworks can only take you so far. So, let’s take a page out of the marketing playbook.

In this week’s episode of the Only Constant, Nicolas Becquet (Transformation Senior Director, Pernod Ricard) discusses with Nellie Wartoft how borrowing from brand marketing - purpose, consistency, symbolism, and storytelling - creates the emotional engagement that makes change stick in ways only a seasoned marketer would know.

Connect with:
⁠⁠⁠⁠Nellie Wartoft⁠⁠⁠⁠
CEO of ⁠⁠⁠⁠Tigerhall⁠⁠⁠⁠, Chair of the ⁠⁠⁠⁠Executive Council for Leading Change (ECLC)⁠⁠⁠⁠
nellie@tigerhall.com

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Building the Business Case for Change