Case Story: Building a Hard Business Case for a Soft Initiative

"It's really just garbage pickup, isn't it?"

When a senior executive dismisses the business’ sustainability initiative with those words, you know you need to flip the script.

In this week's episode of the Only Constant, Gina Cano (Sr. Director Strategy, Dell) discusses with Nellie Wartoft how she transformed a failing sustainability program from environmental fluff into hard business value, achieving 4x cost savings and 5x recovery value by tying the program’s goals with what executives actually care about: dollars and cents.

Connect with:

⁠⁠⁠⁠Nellie Wartoft⁠⁠⁠⁠

CEO of ⁠⁠⁠⁠Tigerhall⁠⁠⁠⁠, Chair of the ⁠⁠⁠⁠Executive Council for Leading Change (ECLC)⁠⁠⁠⁠

nellie@tigerhall.com