With over a decade of experience in integrated advertising, marketing and digital innovation, Uma has worked for both local and international agencies in Singapore. She’s currently Creative Director at Weber Shandwick. Uma is experienced in leading teams to strategise, create and execute through-the-line and digital concepts for a variety of local, regional and global brands, specialising in FMCG, lifestyle and beauty.
Uma began her career as a political journalist and feature writer and editor at The Star, Malaysia's leading English daily. Her passion for theology, background in journalism and years in advertising, make her a natural researcher of creative content, a lover of people and motivator of teams.
Uma is also co-creator of Reading PANTS™ described as the world's simplest phonics programme. She was part of two best-selling Christian acapella albums - Follow that Star and The Whole Truth in Parts. She recently authored two books - ‘Hey Pastor! Your Church is Going Out of Business’ (available on Amazon Kindle) and ‘Who Killed Death?’