Sapidah Shefa

With a passion for driving strategy, team member engagement, customer experience, and operations, Sapidah is an experienced leader who excels in inspiring teams and helping them unlock their full potential. She has a 15+ year track record of creating impact, motivating others, and transforming visions into actionable strategies that accelerate performance, fuel profitability, and drive growth.



Sapidah's expertise lies in crafting initiatives and tactical roadmaps that optimize profitability and resources while prioritizing the voice of the customer, cultivating a positive culture, and driving team member engagement. She prides herself on developing exceptional leaders who develop high performing team and drive exceptional results. She currently oversese strategy, the WOW customer experience operations, team member engagement, training, visual merchandising, store design and openings, and the contact center at Road Runner Sports.