18m
With an expansive background in marketing, Rod was Managing Director for Integrated Brand at Edelman.
Before Edelman, he led multiple high-performing teams as VP at StarHub, including Brand and Marketing Communications, Digital Experience, and Digital Transformation. He also led notable campaigns, including his most recent campaign inspired by Game of Thrones. He worked with agency BLKJ to promote StarHub’s new TV package in line with its #HelloChange brand position.
Prior to StarHub, Rod was Director for Digital and Social Centre of Excellence at Lenovo and led the social media marketing team. He was General Manager of Catalyst UK and was responsible for establishing an Asian base in Singapore. He also oversaw the sales teams in Australia, Hong Kong and Singapore. Before that, Rod led BBDO Proximity for two years. Some of his prior stints were with Grey Group in Kuala Lumpur and Robbins Brandt Richter in New Zealand, among others.
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18m
13m