MD, CXM Group
Prantik is an entrepreneur and venture investor, who drives sustainable change and impact in organisations by acting as a catalyst for digital transformation. He started his entrepreneurial journey with Happy Marketer in 2011 where he spent a decade building and scaling up one of the top, award-winning independent digital marketing firms in the region. During his time there, he worked with many prestigious clients such as Standard Chartered Bank, Income, Great Eastern Life, Royal Brunei Airlines, Coffee Bean & Tea Leaf, Starbucks, Ping An, Grab, Shopee, Gojek and many others. In February 2019, he had a successful exit when Happy Marketer was sold to an American digital enterprise called Merkle, part of Dentsu International, the largest Japanese advertising conglomerate. He is currently the MD of the CXM Group at Dentsu Singapore. Prantik is also a regular columnist for Marketing Magazine, Campaign Asia, Economic Times, Business Times on all things digital transformation and marketing, and has trained over 500 enterprises in the region on this subject. In 2015, he was recognised as one of the Top 50 Most Influential Marketers in the World. Apart from his corporate role, he is an active angel and venture investor, mentor, advisor and speaker through organisations such as Quest Ventures, Tie Singapore, HealthXCapital, NUS Angel Ventures and is an Entrepreneur-In-Resident at INSEAD.