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Livestream: Using Social Media for Social Good

Jul 5, 2021 | 34m

The world held its breath as it watched India's line of defense crumble under the mounting pressure of the pandemic. Prantik Mazumdar decided that watching wasn’t good enough. To aid in relief efforts, he harnessed the power of the digital age, raising 3.4M through his own social media accounts and WhatsApp channels.

In this livestream, Prantik will be sharing how he managed this wonderfully impressive and inspiring feat.


Prantik Mazumdar

MD, CXM Group

Dentsu Singapore



Digital Marketing Social Causes