Joanna Hyun

Joanna Hyun leads the vision, strategy, and execution of the women's apparel portfolio for Jordan Brand at Nike, one of the most iconic and influential sport and culture brands globally. With over 15 years of experience in both luxury and sportswear sectors, she possesses a deep understanding of global consumer trends, market dynamics, and the competitive landscape that shape the demand and growth of the women's category.

Joanna has successfully leveraged her cross-cultural and cross-functional expertise to drive innovation, collaboration, and excellence across multiple regions, including the US, Asia Pacific, Greater China, Tokyo, and Seoul. She has managed and partnered with key internal and external stakeholders—such as design, marketing, sales, and athletes—to deliver compelling and differentiated product stories and experiences that resonate with the Jordan Brand's diverse and loyal fan base. Her passion and mission are to empower and inspire women worldwide through the power and legacy of the Jordan Brand.