Dr. Winfried serves as the Group Head of Advertising, Brand Strategy, and Media at UBS, a leading global financial services firm and the world's largest wealth manager. With an impressive career spanning 23 years, he has held several senior roles in strategy consulting, marketing, and branding.
Since 2015, he has been entrusted with overseeing UBS's global brand strategy and communication initiatives, playing a pivotal role in the brand's relaunch and bolstering its content and performance marketing capabilities.
Dr. Winfried's deep expertise in economics, backed by his PhD in the field, has equipped him with a strong foundation for driving impactful strategies in the financial industry. His profound knowledge and insights have made him a sought-after speaker at prestigious brand and marketing conferences, where he shares his valuable perspectives on industry trends and best practices.