Dr. Winfried Daun

Winfried Daun is the Global Head of Creative and Innovation at UBS, a Swiss global financial services firm and the world's largest wealth manager.

For 18 years and counting, Winfried has held different senior positions in strategy consulting, marketing and branding. He has been responsible for UBS's global brand strategy and communication activities since 2015. Before becoming the Global Head, he was the Group Head of Advertising, Brand Strategy and Media and drove the brand's re-launch and its content and performance marketing capabilities.

Winfried holds a PhD in Economics and is a frequent speaker at brand and marketing conferences.