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How to Craft a Value Proposition

Jul 13, 2023 | 6m

How do you craft a value proposition that highlights what your company does better than anyone else without just rattling off a list of features? Branding expert Dr Winfried Daun walks you through the three areas you should look at to create a compelling value proposition that your audience will clearly understand.


Dr. Winfried Daun

MD & Group Head, Advertising, Brand Strategy and Media




Company Culture Branding