Daylon began his career as a Digital Experience Architect working for brands like Unilever, Aviva and Razer on improving customer experiences. He most recently led a growth driven team as the Global eCommerce Architect for Razer.com. As a mentor under WeWork Global Labs, he advises startups and SMEs on product management and UX issues hindering growth. An active instructor in the field of UX, Daylon has worked with students in Portugal, Malaysia and Singapore and taught part-time with General Assembly for three years. As a community builder, he started CreativeMornings / Singapore in 2012 and Global Brand Summit in 2019, leading a team of volunteers in the creative industries and working with brands like Google and Aesop in grassroots initiatives. Having done two startups and multiple eCommerce projects, Daylon works as a catalyst to help organisations innovate and meet the demands of shifting consumer experiences using the power of design and media.