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Going In-House: Consumer Research

Dec 14, 2020 | 18m

Consumer research is one of the most powerful, foundational tools you can have in your kit as a marketer or product designer. Daylon Soh shares how you can embark on effectively interviewing and understanding your customers on your own.

Gain Actionable Insights Into:

  • What you need to keep in mind when conducting a consumer research study in-house
  • Why you may need professional help sometimes 
  • How you can entice people to join your study

Hosted by Pippa Woodhead


Daylon Soh

UX Design, Product and Digital Marketing Consultant



Consumer Behavior