PODCAST
Going In-House: Consumer Research
Dec 14, 2020 | 18m
Consumer research is one of the most powerful, foundational tools you can have in your kit as a marketer or product designer. Daylon Soh shares how you can embark on effectively interviewing and understanding your customers on your own.
Thinkfluencers
Daylon Soh
UX Design, Product and Digital Marketing Consultant
Gain Actionable Insights Into:
- What you need to keep in mind when conducting a consumer research study in-house
- Why you may need professional help sometimes
- How you can entice people to join your study
Hosted by Pippa Woodhead