PODCAST
Going In-House: Consumer Research
Dec 14, 2020 | 18m
Consumer research is one of the most powerful, foundational tools you can have in your kit as a marketer or product designer. Daylon Soh shares how you can embark on effectively interviewing and understanding your customers on your own.
Gain Actionable Insights Into:
- What you need to keep in mind when conducting a consumer research study in-house
- Why you may need professional help sometimes
- How you can entice people to join your study
Hosted by Pippa Woodhead
Thinkfluencers
Daylon Soh
UX Design, Product and Digital Marketing Consultant