Most change and transformation initiatives launch with high aspirations but lack clear ROI targets, inevitably turning into financial black holes. That puts a leader’s reputation at risk—but also opens up opportunity. When done right, ROI becomes a powerful lever to accelerate change, build influence, and lock in organizational support.

In this playbook, you’ll find robust methods for defining and measuring ROI. Learn how to avoid common traps that undermine credibility, and use ROI data to strengthen executive engagement and boost your organization’s strategic agility.