Brand Building in Inflationary Times

How do you retain customer loyalty during inflationary times, when people are more sensitive to price and are want to stretch every dollar they spend? In this Trail, Onur Yaprak shares the strategies that have worked for him as he’s led marketing activities across periods of high inflation in Turkey. In this three-part series, he talks about the importance of developing a deep understanding your consumer’s challenges during this period, so you can communicate how your brand can deliver relevant value even at a higher price point.