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Brand Building in Inflationary Times: Focusing on Execution

Sep 14, 2023 | 5m

During inflation, you need to be able to convince your customers to stay with you and continue to buy your products despite an increase in price. How? By reframing the value you provide, posits Onur Yaprak. He suggests ways for you to communicate and showcase the value your product provides in order to make it appealing to your consumers.


Onur Yaprak

CMO, Turkey, Caucasus & Central Asia

Procter & Gamble



Branding Consumer Behavior