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Brand Building in Inflationary Times: Understanding Your Consumer

Aug 29, 2023 | 4m

For marketeers who are looking to navigate the challenges of inflation, the first step, says Onur Yaprak, is to focus on understanding your customers, and how their challenges have evolved. Onur shares his advice on how you can do this, together with examples of brands who have successfully spoken to real problems that they've heard from their consumers.


Onur Yaprak

CMO, Turkey, Caucasus & Central Asia

Procter & Gamble



Branding Consumer Behavior