Salespeople, Here’s How to Connect Virtually with a C-Level

If you’re reaching out to C-Levels to sell to them, surely you’ve wondered what would win them over and get them to respond to you. Matt Loop shares the three approaches that have not only worked on him but have also helped his own teams connect with senior executives. He outlines why generic ‘spray and pray’ outreach is your enemy, and what you should do instead to establish trust and mutual respect.