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Livestream: The Issue of Access – Where and How to Find Decision Makers


When closing a deal, identifying the real decision makers in an organization can pose a massive challenge. Sometimes the C in a C-suite title isn’t enough, and sometimes you find power far outside of the C-circle too. What tools can you use to identify the real decision makers and influencers you need in your corner to close a deal? Join Ben Goodman as he breaks down ‘power identifiers’ you need to be aware of, as well as how to use social media and existing relationships to swing your way into the room of power. Tap 'More Information' for a list of questions discussed along with the relevant time stamps.


Ben Goodman

SVP & General Manager, APJ | Former SVP & General Manager, JAPAC

Okta | New Relic



Client Management Skills Sales Skills