VIDEO
Ever walked into a store where it felt like every product was chosen just for you? That’s the magic of a customer-first merchandising strategy. Chip Daugherty shares how to craft this experience, from recognizing varied customer needs to leveraging data for smarter merchandising. Whether it’s planned purchases or impulse buys, learn actionable steps to make your products resonate and keep customers coming back.
Chip Daugherty
Merchandising Director Baby Consumables
Walmart