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Senior leaders are used to being sold to constantly, and can smell a lazy, inauthentic outreach tactic from miles away. With 20 years of sales experience across major tech companies, Matt Loop has seen them all – from fantastic approaches to cringe-worthy ones. He’s here to share the sales tactics that turn him off – packaged into the memorable phrase ‘easy and sleazy makes me queasy’ – that you should absolutely avoid unless you want your message to go straight to the trash.
Head of APAC