Data Privacy: What to Expect When the Cookie Crumbles

You know that almost eerie feeling when you get ads for something you’ve been talking about? You can blame that on cookies. Lately, we’ve seen a rise in consumer activism and regulatory measures around data privacy, including third-party cookies. Whether you’re a brand marketer looking to recalibrate your approach or a consumer, Ranga Somanathan lays out the implications of this new direction.