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Data Privacy: What to Expect When the Cookie Crumbles

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You know that almost eerie feeling when you get ads for something you’ve been talking about? You can blame that on cookies. Lately, we’ve seen a rise in consumer activism and regulatory measures around data privacy, including third-party cookies. Whether you’re a brand marketer looking to recalibrate your approach or a consumer, Ranga Somanathan lays out the implications of this new direction.


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Ranga Somanathan

Former CEO, Singapore & Malaysia

Omnicom Media Group

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Data Analytics Consumer Behavior