Crafting Your USP in a Saturated Retail Market

How do you stand out amidst the competition in today's crowded retail environment? Chuck Abood, former COO & CRO of Road Runner Sports, shares how to craft a powerful USP that resonates with your consumers. He reveals using an SWT analysis to identify strengths, weaknesses and key trends. You'll learn how to leverage those insights to differentiate and stake out new territory. Chuck also shares real world examples of brands that have successfully differentiated themselves in unique ways. With Chuck's insights, you'll discover how to create wow moments that captivate today's discerning shoppers.