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PODCAST
True Classic: A Rapid Growth Case Study
May 1, 2024 | 16m
With a massive ad spend, you've most likely heard about True Classic t-shirts. But what other factors have contributed to their rapid growth? Paige is President of Growth at True Classic, and in this podcast she discusses their success story and strategies behind the brand, and what made their outstanding profitability possible within a highly competitive market.
Learn More About:
- Profitability as a key goal and the importance of financial rigor and effective cost management
- Addressing feedback and improving customer experience by collaborating closely with customer service
- Structuring your marketing team and leveraging technology to stay ahead in a competitive landscape
Thinkfluencers
Paige Decker
Senior VP, Marketing
True Classic