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True Classic: A Rapid Growth Case Study

May 1, 2024 | 16m

With a massive ad spend, you've most likely heard about True Classic t-shirts. But what other factors have contributed to their rapid growth? Paige is President of Growth at True Classic, and in this podcast she discusses their success story and strategies behind the brand, and what made their outstanding profitability possible within a highly competitive market.

Learn More About:

  • Profitability as a key goal and the importance of financial rigor and effective cost management
  • Addressing feedback and improving customer experience by collaborating closely with customer service
  • Structuring your marketing team and leveraging technology to stay ahead in a competitive landscape


Paige Decker

Senior VP, Marketing

True Classic



D2C The Retail Sector