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Smashing a Sales Meeting in China

Nov 21, 2019 | 10m

New to selling in China? Don’t worry, Bidhan Roy has your back. He has many years of experience in hitting sales targets across the region. Allow him to give you some pointers for succeeding as an outsider in China, including how to adapt your sales techniques to suit local tastes, and cultural factors to be aware of.

Gain Actionable Insights Into:

  • Etiquette unique to China which you need to know
  • The biggest mistake you could make in a business meeting
  • Why you need to be even more informed than usual about the value differentiators of your product

Hosted by Pippa Woodhead


Bidhan Roy

Head of SMB Partnerships & Alliances | Former MD - Commercial Enterprise & Mid Market, APJC

Cisco | Amazon



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