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Selling the Power of Data-Driven Marketing to Stakeholders

May 8, 2024 | 16m

"We've done just fine without it, so why do we need it?" If this sentiment sounds familiar to you as a marketing leader, you're going to want to tune into this podcast where Hermann gives some expert advice for creating a concrete case for the importance of marketing analytics and data-driven strategies.

Learn More About:

  • Addressing skepticism about the value of marketing analytics among stakeholders
  • Starting small and gradually expanding marketing analytics initiatives
  • Identifying KPIs for evaluating the success of marketing analytics efforts

Hosted by Chris Hood


Hermann Hassenstein

Sr. Head of Marketing Planning & Operations, Global Marketing




Marketing Strategy Persuasion Skills Managing Up