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PODCAST


Multiple Thinkfluencers (2)

Leah Ryder | Pieter Kemps

SaaS: Building a Solid GTM Strategy

Nov 29, 2022 | 21m

In order to take your product to market, it's important to listen to what the market wants. Product marketers play a key role in the go-to-market strategy. In this enlightening conversation between Pieter and Leah, you'll gain plenty of insights on how you can utilise data to structure and position your product, what functions you need to hire for, and much, much more.


Thinkfluencers

Leah Ryder

Director of Product Marketing | Former Head of Marketing, Trello

Cisco | Atlassian

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Pieter Kemps

Principal

Sequoia Capital

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Gain Actionable Insights Into:

  • Why you shouldn't try to do product marketing yourself
  • Finding your market fit and what model you should utilise
  • Balancing product marketing and brand marketing

Hosted by Pieter Kemps

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