You are viewing a sample of our content
Sign up for a free account to unlock 3 free content pieces every month.
PODCAST
Pattern Matching: BD Across APAC
Oct 1, 2020 | 13m
What’s the most efficient way to spread your resources when your business development role covers several markets? Michelle Guthrie attributes much of her success to “pattern matching”. She shares how she seeks out commonalities between countries to weigh up opportunities and find areas to double down on.
Gain Actionable Insights Into:
- How certain countries operate on a particular continuum and what this could mean for your business development
- The stumbling blocks you could come up against when trying to pattern match across markets
- How you can get started in the markets you work in
Hosted by Pippa Woodhead
Thinkfluencers
Michelle Guthrie
Former MD, Agencies