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Cross-Selling: Improving Sales Performance

May 27, 2024 | 14m

Cross-selling can be an extremely profitable sales tool, as long as it doesn't backfire! In this first episode of Sandeep's 3-part Trail on improving sales performance, he provides a cross-selling framework that will help you to approach cross-selling effectively, while avoiding pitfalls that may instead drive your clients away.

Learn More About:

  • The benefits of cross-selling to existing B2B clients
  • Tailoring cross-selling strategies based on different customer personas
  • The importance of timing when asking for referrals or introductions


Sandeep Singh

CEO and GTM Advisor | Former VP Revenue Operations and Enablement

Ascentreon | WordPress



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