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Adapting Your Product For a New Market

Nov 13, 2020 | 10m

How do you determine if your product will work in a new market? Steve Melhuish talks you through the key elements that need to go into your product offering, the structure of the existing market and looking closely at your competitors.

Gain Actionable Insights Into:

  • Why you should look at value creation versus value capture when exploring pricing strategy 
  • Consumer expectations in different Southeast Asian markets, and the consumer behaviour that took the PropertyGuru team by surprise 
  • What Steve would have done differently in hindsight 

Hosted by Pippa Woodhead


Steve Melhuish

Co-Founder & Board Director

PropertyGuru Group



Expanding into New Markets