Syed Ali Abbas

Syed Ali Abbas is a seasoned HR leader with experience in fast-growing startups – from unicorns like Global Fashion Group (GFG), a global portfolio of fashion e-commerce startups operating in various regions of the world, including ZALORA in Asia, to major e-commerce brands such as Alibaba's Lazada.

He is currently the VP of People and Business Partnering at HelloFresh, a talent technology, services and analytics company headquartered in Singapore. In this role he is responsible for company strategy, people, partnerships and corporate matters.

In addition to his day job, Abbas is an active mentor and angel investor in the Singapore startup scene. He is also a sought-after consultant advising large corporates on transformation, HR strategy and HR technology, and early-stage companies on strategy, governance and people. He gives back to the community by volunteering as a Member of the Executive Council of the Singapore Human Resources Institute, a Member of the Board Nominations Committee of AWWA Limited and a Mentor at the Workplace Accelerator.