Sarah Fernandez

With over 16 years of experience, Sarah Fernandez has established herself as a leading figure in PR, Communications, and Marketing within the vibrant global hospitality sector. As the former Vice President of PR & Communications for Accor's Middle East, Africa & Asia-Pacific region, she orchestrated initiatives for over 1,000 hotels across 44 countries and 23 brands, showcasing her exceptional strategic expertise.

Sarah is renowned for her prowess in strategy development, corporate communications, and crisis management, enabling her to deliver transformative solutions. Her track record includes spearheading impactful brand launches and driving awareness initiatives for luxury properties like Raffles, Fairmont, Banyan Tree, and Sofitel in the Middle East region.

With a focus on both B2B and B2C communications strategies, Sarah demonstrates a nuanced understanding of effectively reaching diverse audiences. Fluent in Spanish, English, German, and Dutch, her diverse cultural background enriches her strategic endeavors, allowing her to navigate the complexities of the global hospitality market with ease.