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Sarah brings over 20 years of experience working in Business Intelligence as Co-Founder of dub dub data, vibrant marketplace helping where data professionals and consultancies unlock value from data to monetize their expertise.
Sarah’s passion is making storytelling clean, clear and simple by instilling best practices and reducing cognitive load all while using beautiful design. Her creative direct design thinking allows executives to drive their business from powerful visual insights through data.
She was previously the Executive Director of Metrics and Measures at Standard Chartered Bank and led the implementation of data governance frameworks to enhance accuracy and reduce errors significantly.
Before that, she was the SVP and Head of Data Democratization APAC & EMEA at Citi Bank and launched data visualisation and reporting efforts, fostering insights and intelligence across 18 Asia Pacific markets while managing a team of analysts and engineers.
Before joining Citi in 2019, she was Director of Visual Intelligence at Standard Chartered Bank.
Sarah is a Tableau Social Ambassador and co-leads the Singapore Tableau User Group, bringing people together both globally and locally to share, learn and even hack their way to better visualisation design thinking. She is also a Certified SCRUM Master and Tableau Desktop Specialist.
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