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Although he graduated with a degree in Electrical Engineering, Reico took the plunge and instead pursued a career in marketing analytics, where he has since continued to garner experience in both client and marketing agency firms. Reico formerly led Gojek in data initiatives in the field of digital marketing, and used to be involved in end-to-end projects spanning across the fields of data science, engineering and analytics.
Reico has also been active in knowledge sharing, with the aim of propagating the notion of “self-service analytics” and “data-driven decisions” in organisations.
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