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Radha Subramanyam

Verified Thinkfluencer
President and Chief Research and Analytics Officer
CBS Corporation

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About

Radha Subramanyam serves as Chief Research and Analytics Officer of CBS Corporation, and President of CBS Vision. She serves on the board of directors of the Center for Communication, the International Radio & Television Society, and the Advertising Research Foundation. Radha has received many accolades including Top 100 Women in Business, Top 100 Women Leaders of New York, and Top Innovators in Data.

Fun Fact In her early career, Radha was an actress, appearing in a number of plays on the Indian equivalent of Broadway.

Full Bio Radha joined CBS Corporation as Executive Vice President, Chief Research and Analytics Officer of the CBS Television Network in November 2017 and was promoted to her current role after 18 months. Radha oversees all research and analytics operations for CBS, including audience measurement, analytics, market research, content testing and advertising research.

She has extensive strategic and operational experience in all areas of the industry, including broadcast, cable, digital, and OTT, as well as radio, music, and social media.

Before joining CBS Corporation, Radha served as President of Research, Insights, and Data Analytics for iHeartMedia, where she developed and managed wide-ranging efforts involving digital analytics, ratings and measurement, ad sales research, mobile measurement, programming analysis, music research, campaign measurement, and marketing research.

Prior to joining iHeartMedia, Radha held senior executive research roles at Yahoo!, MTV Networks, and Nielsen. Before beginning her career in the media industry, she taught media and entertainment at Vassar College and New York University.

Radha is a graduate of Northwestern University, with a Ph.D. in radio, television, and film.


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