Petr Ludwig

P​​etr is a keynote speaker and the author of the best-selling book, The End of Procrastination, which has been translated into over 20 languages and has sold more than 400,000 copies worldwide. He also is the Founder and CEO of Procrastination.com, a company that harnesses the latest scientific discoveries in neuroscience and behavioral economics to support individuals and companies in their growth journeys.

During the COVID-19 pandemic, Petr took a proactive role in founding the international movement #Masks4All, emphasizing the significance of wearing facemasks. His impactful video featuring top Czech scientists and actor Aneta Kernova gained global attention and recognition from esteemed media sources like CNN, The Economist, The Guardian, and BBC. The movement garnered support from influential leaders, Nobel prize-winning scientists, US presidential candidates, and hundreds of influencers worldwide. With the hashtag reaching 1.3 billion people, Petr received an esteemed international award from Tyler Cowen, George Mason University, in acknowledgment of his significant contributions to the fight against coronavirus.

Recognized for his exceptional achievements, Petr has been honored with several titles, including Esquire Man 2019 – Man of the Year under 35 and Forbes' recognition as one of the 30 most influential Czechs on social networks in 2020.