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Linda Chuan

Verified Thinkfluencer
VP & Chief Procurement Officer

On the web


As a seasoned Sourcing and Procurement Executive, Linda has worked with a wide range of companies including Salesforce, Yahoo!, Gap Inc., Thomson Reuters, and GE Capital. She is also a sought after thought leader in the areas of Social Supply Chain, Predictive Sourcing, Machine Learning in Procurement, and more.

Linda comes from a public accounting background (KPMG), and her strength lies in executing from vision and strategy. Her innovative experiences with organizations large and small (GE Capital, Gap Inc., PeopleSoft, Siebel Systems, Yahoo!, Salesforce, Thomson Reuters, Box) during various phases of growth, right sizing and a pandemic, culminated an unique, but practical, end-to-end view and understanding of business processes. Linda's approach to problem solving is holistic, mixed with the right balance of discipline, creativity, agility and resilience. She has demonstrated successes in her execution and delivery with real results time and again, while also leading successful transformational digitization strategies.

Linda is best known as a pioneer, advocate and co-champion of "CRM for the Buy-Side" at Salesforce, partnering with Bruce Richardson, Chief Enterprise Strategist. She led the digitization transformation of Sourcing processes, and is leading the sourcing and procurement practice with innovative solutions.

A 3X Dreamforce speaker and keynote presenter, Linda is a sought-after thought leader in the topics of Social Supply Chain, CRM for the Buy-Side, Machine Learning in Procurement, the Future of Digital Supply Chain, Predictive Sourcing, The Future of Sourcing, Digitizing Procurement, and Sourcing 2025 to name a few.

Linda was a dancer in the entertainment squad for the Golden State Warriors (San Francisco's basketball team).

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