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With a background in Public Relations and International Relations, Joe brings extensive international PR and marketing expertise, specializing in luxury hospitality groups across Asia and the Middle East. Her experience spans managing major project developments such as hotel relaunches, property rebranding during takeovers, pre-opening preparations, and launching new dining concepts. Joe emphasizes the strategic connection between marketing and customer experience, leveraging her ability to interpret data, trends, and market insights to deliver impactful results.
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