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Jennifer Liu

Verified Thinkfluencer
Senior VP & GM | Senior Director, Lens Visual Search and Lifestyle Shopping
Lattice | Google


Jennifer Liu is a seasoned product management executive and career coach with a wealth of experience in B2B startups, B2C startups, and at Google, where she made a significant impact as the original product leader for Product Listing Ads, driving its growth into a double-digit billion dollar business. Throughout her career, Jennifer has held senior executive roles at various tech startups and currently serves as a career coach.

Jennifer's impressive background includes serving as Senior Vice President of Product at Lattice, a B2B platform for people development, and as Chief Product Officer at Ethos Life, a leading insurtech startup. At Google, she held the position of Senior Director of Product, overseeing diverse areas such as internal productivity, payments, mobile, search, commerce, AI/Machine Vision, and AR/VR. Her pioneering leadership and strategic acumen were instrumental in the success of Product Listing Ads.

Despite not having received formal training in product management or an MBA, Jennifer has achieved remarkable success in the tech industry. Her expertise, honed through hands-on experience and a deep understanding of product management and executive leadership, enables her to effectively coach individuals seeking to unlock their full potential. Jennifer's passion for helping others, combined with her comprehensive industry knowledge, makes her an empathetic and impactful career coach for executives, product managers, and tech industry leaders.

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