Greg Merrill

I am a strategic advisor, board member, business builder, & speaker partnering with CEOs & executive teams, Family Offices & UHNWIs, and athletes & musicians to achieve long-term growth. As a 3x founder, former digital transformation executive at Nike, and startup advisor, I offer a unique approach to disruption and growth across the retail, brand, fashion, footwear, apparel, sports, technology, health and fitness, and sustainable verticals. Our partnership results: confidence in action, accelerated growth, and a reinvigorated drive to own your space.

𝐒𝐓𝐑𝐀𝐓𝐄𝐆𝐈𝐂 𝐀𝐃𝐕𝐈𝐒𝐎𝐑 I partner with CEOs, executives, & boards of small to medium size, public and private companies of less than $1B in revenue, eager to grow & transform. I provide a premium, hands-on executive partnership to accelerate growth & overcome challenges. I advise clients on business fundamentals (strategy development, consumer experience, leadership & culture) and navigating organizational complexities of execution.

𝐅𝐀𝐌𝐈𝐋𝐘 𝐎𝐅𝐅𝐈𝐂𝐄 I partner with Family Offices & UHNWIs on their direct investing & acquisitions to diversify, grow, and maximize their returns and impact on the causes they care about. I bring actionable insight on risk mitigation & growth acceleration and provide access to unique deal flow to maximize returns, and diversify & grow their portfolio without additional time commitments.

𝐁𝐎𝐀𝐑𝐃 𝐌𝐄𝐌𝐁𝐄𝐑 I serve on boards of both startup & growth-stage companies in the B2B & B2C spaces, in technology, sports, footwear & apparel, luxury fashion, robotics & automation, software, and sustainability. Current board roles include New Black, The List, EarthScape VR, Punks & Pinstripes, & Find Commerce.

𝐒𝐏𝐄𝐀𝐊𝐄𝐑 I speak & lead workshops at industry conferences, team offsites, and board meetings on topics including authentic leadership, growth culture, innovation commercialization, strategy development, and navigating transformation.

𝐁𝐑𝐀𝐍𝐃 & 𝐁𝐔𝐒𝐈𝐍𝐄𝐒𝐒 𝐁𝐔𝐈𝐋𝐃𝐄𝐑 I partner with athletes & musicians to amplify their brand power through partnerships, products, & new ventures. Together we build a portfolio of billion-dollar brands and businesses around their deeply authentic brand of one - centered around community, culture, and commerce.

I am a proud 3x girl dad & bilingual Mexican-American with the great fortune of growing up in Spain. I deeply value diversity & inclusion, and am a fierce advocate for human rights and equality. Outside of work, you can find me lifting heavy weights, devouring books, and exploring new countries.