Carolyn Coyne

Carolyn is a career marketer and storyteller, a (somewhat retired) athlete, and a mom of two. For the last 20 years, she has launched and marketed major brands, built bespoke global programs and workshops for big cities and emerging markets, directed award-winning insight-driven advertising campaigns, produced industry-altering consumer events, managed hundreds of marketing projects, and led dozens of marketing and communications teams across the globe.

She now draws from her experience to advise small and medium businesses on brand, business and growth strategies as the Founder and CMO of Besties.

She was previously with Meta (formerly Facebook) for 10 years. As Director of SMB and Programs for North America Business Marketing, she led B2B marketers to empower small businesses through training, workshops, and inspiration while developing campaigns and programs to scale priority messages to their largest clients.

Prior to this role, Carolyn spent 5+ years at FB Creative Shop, where she enabled the industry with new ways to build advertising ideas in the rapidly changing media, mobile, and marketing world.

Through her time at Facebook, Carolyn has worked with dozens of brand marketers like Target, Netflix, Disney, Live Nation, TOMS shoes, Honest Co, creative agencies, and Seventh Generation to build stories across the family of apps, and organizations like Unicef, Girl Rising, Teen Cancer America, Cycle for Survival, and Save the Children.