Borko Kovacevic

As COO and CMO of Microsoft, Singapore, Borko drives the strategy and execution that has helped many organizations switch to the cloud to empower their employees. He leads a team that oversees marketing, business operations and strategy for Microsoft Singapore, and is responsible for product management, customer and partner experience, integrated and digital marketing, communications, and philanthropy. In a world where disruption has become the norm, a key priority for Borko and his team is to help customers and partners unlock the economic opportunities of digital transformation.

Prior to joining Microsoft, Borko held roles at Delta Holding and Saga d.o.o Beograd in Serbia. His journey with Microsoft began over thirteen years ago, where he started as the business group lead for server and tools in Serbia. Since then, he has served as the marketing and operations lead for Microsoft Serbia and the marketing director for the Balkans Region. He has also led marketing SMEs in Central and Eastern Europe.

Borko has been awarded the Platinum Circle of Excellence and the Chairman’s Award.