Arif Patel

Arif Patel is the Chief Information Officer at ITC Hotels, with 27 years of experience in the hospitality industry. He has held roles focused on streamlining operations in Room Divisions and Strategic Sales & Marketing. Arif's career has spanned major Indian cities like Delhi, Mumbai, and Bangalore, giving him extensive domestic and international experience. Before ITC Hotels, Arif was the Vice President of Sales, Marketing, and Distribution for the India region at Accor Hotels. He has also held leadership positions at ITC Hotels, Oberoi Hotels, and Starwood Hotels & Resorts Worldwide, where he was the Regional Director of Sales & Marketing for South Asia. Arif's expertise includes sales, revenue management, digital and social media marketing, loyalty programs, distribution management, branding, and strategic partnerships. His comprehensive understanding of these areas has greatly benefited the organizations he has worked with, making him a well-respected figure in the industry.