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Aik Leong Lim

Verified Thinkfluencer
Head of Product and Merchandising
Burton Snowboard (Greater China)

About

Aik Leong brings over 15 years of leadership experience in global and regional roles across the United States, Greater China, and Southeast Asia. He has worked with Nike, adidas, and most recently Burton, overseeing both lifestyle segments and performance categories such as running, basketball, football (soccer), and snowboarding. His functional expertise spans product creation, merchandising, and e-commerce, with a proven track record of driving business growth through effective merchandising strategies and impactful product storytelling that resonates deeply with consumers, boosting both mindshare and market share.

A strong advocate for people development, Aik Leong participates in various mentorship programs, including the Singapore Leaders Network (SGLN), and within the companies he has worked for. He has also been invited by his alma mater to share his experiences of working in multinational corporations in different countries on numerous occasions.


Content By Aik Leong Lim