Organizations routinely spend millions on strategy development and technology, but most fail to generate returns without proper investment in activation. That’s because structured change activation isn’t “soft stuff”—it’s a strategic advantage that can triple your odds of transformation success.

In this playbook, you’ll get templates and a step-by-step guide to help you quantify the value of transformation investments, pinpoint ROI sources, and build a business case that gets CFOs to sign on the line.