Understanding the Customer – Behaviors, Mindsets, Journey, and Decisions

How well do you know your customers' shopping journey? From lingering in aisles to lightning-fast mobile purchases, today’s shoppers are driven by varied needs and decisions. In this video, Chip Daugherty reveals why understanding these behaviors and mindsets is crucial for retailers who want to truly meet their customers where they are. In this video, he unpacks how to elevate each channel experience to leave a lasting impact on your bottom line.