Pillar 3: Embedding and Reinforcing Cultural Values

Ever seen a company preach values they don’t actually live by? Culture isn’t just words on a wall—it’s what gets recognized, rewarded, and reinforced every day. In this video, Larissa Murmann breaks down how to embed cultural values into hiring, performance reviews, and leadership development. Learn the biggest mistake companies make and the tough but necessary steps to build a culture that truly sticks.