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Gen Z: The Social Media Natives

Feb 21, 2024 | 3m

If Millennials were the digital natives, GenZ are the social media natives. For brands looking to connect with GenZ on social and build loyalty, Shaina Zafar offers perspectives to understand the how and why of how GenZ is using social platforms.


Shaina Zafar

Executive | Former Co-Founder & Chief Marketing Officer

Next Gen Practice at UTA | JUV Consulting



Branding Marketing Strategy